Krokul CRM has its own web form widget and a Google Forms connector built in, and integrates with Meta Lead Ads, Google Ads, LinkedIn Lead Gen Forms, Typeform, Jotform, Tally, Webflow and WordPress forms, and takes event and webinar registrations from Eventbrite and ON24. Every submission becomes a contact, a client company and a deal with the form, campaign and click ID as its source, and won deals go back to the ad platforms as conversions. Other form tools connect through the Krokul app in Zapier, Make, n8n, Albato and the API.
A company runs a Typeform for demo requests, a Jotform for dealer applications and a contact form on its Webflow site. Each form gets its own pipeline, source and owner, and its questions are mapped to Krokul fields once. Each new deal fires card.created for the team chat.
An instant form answer from a Facebook ad carries the form and ad IDs, a Google Ads form entry carries the GCLID, and hidden fields on site forms carry UTM tags and click IDs. Krokul keeps all of them on the deal, so the sources report compares campaigns by won revenue.
When a manager marks a deal as won, Krokul fires card.won and uploads an offline conversion to Google Ads with the deal value, and a stage event to Meta through the Conversions API. Won deals also leave LinkedIn audiences that still target prospects.
Campaigns, budgets, targeting and form design stay in the ad platform or form builder. Krokul takes the submitted answers and runs the sale that follows. Spam filtering for third-party forms stays on in the form tool itself.
No. Krokul subscribes to the forms you already have, and you map their questions to Krokul fields once per form.
No. Krokul matches the person by email or phone first and adds the new deal to the existing contact.
The amount and currency of the won deal, with the time it was won and the original click or form answer ID.
Tell us which service you use and what should move between it and Krokul. We reply with the way to do it and when it will be ready.
Request received. We reply to your email.
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