CRM for wholesalers, distributors and manufacturers
Sell at the client’s price, from available stock and within the limit
You see who owes how much and since when, and a shipment over the credit limit waits for the manager’s approval.
The quote, invoice and delivery note are created from the deal at the client’s prices, and dealers repeat their orders on their own in the portal.
Free up to 100 transactions a month · no credit card · set up from one question.
| Product | SKU | In stock | Reserved | Available |
|---|---|---|---|---|
| Dell P2422H 24" monitor | MON-DEL-P2422H | 58 | 5 | 53 |
| Lenovo ThinkPad E14 laptop | NB-LEN-E14-16-512 | 24 | 5 | 19 |
| Samsung 980 1 TB SSD | SSD-SAM-980-1T | 120 | — | 120 |
| PC build “Office Base” | PC-OFFICE-BASE | 9 | 8 | 1 |
| Logitech K120 keyboard | KB-LOG-K120 | 200 | 8 | 192 |
| Dell WD19S docking station | DOC-DEL-WD19S | 15 | 5 | 10 |
| Lenovo ThinkPad E14 laptop | NB-LEN-E14-32-1024 | 5 | — | 5 |
Sound familiar?
Almost four in five companies in Western Europe have overdue payments from B2B customers (Atradius Payment Practices Barometer, 2026).
- «Only one person knows who owes how much and since when — and they are on vacation»
- «A sales rep shipped to a client who already owes over the limit»
- «Every client has their own price, and it lives in a sales rep’s spreadsheet»
- «A sales rep promised goods another rep had already sold»
- «A dealer sent a list, and we type in the items by hand»
Who owes and since when
Receivables by age — up to 7, 8–30 and over 30 days — and a payment promise with a date.
Debtors
·| Counterparty | Debt amount | Days overdue | Promise |
|---|---|---|---|
| Budrezerv LLC | 98,600 ₴ | 22 days | — |
| Komp Zona LLC | 79,100 ₴ | 6 days | — |
| Lyceum No. 7 (municipal) | 23,600 ₴ | 113 days | until 09/14/2026 |
| IT Market LLC | 7,300 ₴ | 40 days | until 09/12/2026 |
The credit limit stops shipment
A delivery note over the credit limit waits for the manager’s approval; the quote and invoice are created as usual.
Credit limit exceeded. Budrezerv LLC: debt 98,600 ₴, overdue 22 days. New shipments only after the manager’s approval.
Price depends on who’s buying
Retail, dealer and VIP price lists; each client gets their own.
Pricing
| Price list | Code | Items |
|---|---|---|
| Retail price list Default | RETAIL | 7 |
| Dealer price list | DEALER | 8 |
| VIP dealer | VIP | 4 |
Reservations for the deal
Reserved goods stay with the deal until a date; available stock is visible right away.
| Product | SKU | In stock | Reserved | Available |
|---|---|---|---|---|
| Dell P2422H 24" monitor | MON-DEL-P2422H | 58 | 5 | 53 |
| Lenovo ThinkPad E14 laptop | NB-LEN-E14-16-512 | 24 | 5 | 19 |
| Samsung 980 1 TB SSD | SSD-SAM-980-1T | 120 | — | 120 |
| PC build “Office Base” | PC-OFFICE-BASE | 9 | 8 | 1 |
| Logitech K120 keyboard | KB-LOG-K120 | 200 | 8 | 192 |
| Dell WD19S docking station | DOC-DEL-WD19S | 15 | 5 | 10 |
| Lenovo ThinkPad E14 laptop | NB-LEN-E14-32-1024 | 5 | — | 5 |
Quote, invoice and delivery note from the deal
Line items and the client’s prices carry over from the deal into every document.
Documents / Quote
Quote No. 2026-0001Sent
Office Plus LLC
| Title | Qty | Price | Amount |
|---|---|---|---|
| Lenovo ThinkPad E14 laptop · 16 GB / 512 GB | 5 pcs | 37,500 | 187,500 ₴ |
| Dell P2422H 24" monitor | 5 pcs | 7,600 | 38,000 ₴ |
| Dell WD19S docking station | 5 pcs | 8,100 | 40,500 ₴ |
| Total | 266,000 ₴ | ||
Dealers order on their own
A portal from the phone: their prices, repeat orders, documents and payments.
Dealer portal · Komp Zona LLC
- Lenovo ThinkPad E14 laptop · 32 GB / 1 TB2 × 45,000 ₴
- Samsung 980 1 TB SSD1 × 3,100 ₴
- Delivery and setup1 × 1,200 ₴
Total94,300 ₴
Repeat the orderIntegrations
- Thousands of items, variants and bundles
- Price lists, discounts and time-limited promotions
- Unlimited users on every plan
Questions and answers
How much does it cost?
Users are not billed on any plan. The dealer portal, invoices and debtors start with the Money plan, $149 per month. Stock and reservations are on the Margin plan, $399 per month.
Do I need an implementation partner to get started?
You can start on your own: the catalog is imported from CSV or XLSX, and your own company is launched from one question about your business type. A certified Krokul partner can take on the link to your accounting system or complex pricing rules.
How many items can the catalog handle?
The catalog is built for thousands of items with variants and bundles. Items can be imported from CSV or XLSX.
How do I set different prices for different clients?
Each client company is assigned a price list: retail, dealer or VIP. Prices in quotes and invoices come from that client’s price list, and discounts and promotions have an expiry date.
What happens to a reservation when a deal stalls?
A reservation is set until a date. While it’s active, the goods won’t be sold to another client, and available stock is visible right away.
A dealer sent a list — do we have to type it in by hand?
In the Product picker window, a sales rep pastes lines in the form “SKU quantity”, Krokul recognizes the products and adds the matches to the deal in one action — with this client’s price, order multiple and available stock in view. The same window has a group tree, search, a scanner, variants and alternatives.
Can dealers order on their own?
Yes. A dealer opens the portal in a phone browser, sees their prices, repeats a past order, and checks documents and payments.
How do orders from an online store or marketplace come in?
Orders from Prom.ua, Rozetka, Horoshop, Shopify, WooCommerce and OpenCart arrive as deals with their line items. Payments come in through LiqPay, monopay and NovaPay.
See a month at a distributor in the demo
A distributor demo company with price lists, reservations, documents and debtors. Then set up your own from one question about your business type — free, no card required.