Krokul solutions: from deal to cash and hours
Twenty-eight pages on how Krokul removes a specific B2B pain: from pipeline and quotes to payments, MRR, projects, hours and margin.
- Contact
- Deal
- Quote
Sell
A website inquiry becomes a deal on its own — and never twice
A form inquiry sits in the inbox until evening, then two reps enter it
DealsA client company with details, terms and a history that stays when a rep leaves
A sales rep quit, and the record of who promised what to this client left with them
DealsA pipeline that won’t let a deal move on without the data
A deal has sat in one stage for three weeks, and the card has neither a budget nor a decision-maker
DealsQuotes from the catalog at the client’s prices, with no retyping
Quotes are put together in Word, prices come from memory, and options are three separate files
DealsEmail, tasks and calendar in the deal card
Client correspondence lives in one person’s personal inbox
DealsReports built on the same deals and payments your team works in
The owner’s report gets stitched together every Friday from three exports
DealsSee which stage deals get stuck at and how many days they sit there
Conversion is “about thirty percent”, but nobody knows where exactly deals get lost
DealsClient segments and bulk actions without duplicates
Your client base dries up one client at a time, and you only notice after a year
MarginA forty-line order in a minute, not half an hour
A client sends a forty-line list, and the rep spends half an hour retyping it into an order
Deals
- Contract
- Invoice
- Payment
- MRR
Get paid
Prices by the client’s terms, not from a rep’s memory
One dealer keeps getting below-tier prices, and nobody sees where the margin leaks
MoneyThe contract and invoice come straight from the deal
Quote amounts get retyped into the invoice a third time, and one day they don’t match
MoneyA bank payment shows up in the deal right away, and the debtors list is ready every morning
Who owes how much is known to the accountant on Friday, not to the rep on Monday
MoneyThe exchange rate is locked on the deal, not on the payment date
You quoted in dollars, invoiced in UAH, and the exchange difference ate the margin
MoneyMRR built from movements, not from a sum of deals
You know this month’s revenue, but nobody can say why it’s lower than last month
MoneyDealers place orders themselves, at their own prices
A dealer emails a list, the rep retypes it by hand and gets a price wrong
MoneyAgents and partners register deals themselves
A partner and your own sales team claim the same client, and someone ends up unhappy
MarginAutomations: the system does the routine and shows why
Someone has to remember to follow up on an overdue invoice
Money
- Project
- Hours
- Act
- Margin
Manage margin
Won the deal? Turn it into a project and track hours against what’s paid
You sold a project, and implementation starts with asking what exactly was sold
MarginClient margin — one number for the owner and the engineer
What a project cost is worked out in Excel at quarter-end, and everyone gets a different number
MarginTickets with SLA, right next to the client’s subscription
A client complains for three months, and the renewals manager finds out the day they cancel
MarginStock, reservations and receipts — so you never sell what you don’t have
Two reps sold the same last laptop
MarginSales commissions calculated from the same payments
Bonuses are calculated in a spreadsheet at month-end, and reps don’t trust the number
Margin
Shared
Move from another CRM or a spreadsheet in one evening
The move gets postponed for a year for fear of losing history
DealsAn AI assistant that sets up the system in plain words
Setting up a CRM means a week of reading help docs or a paid implementation partner for the simplest things
DealsThe API covers everything in the interface
The integration can’t be built because the field you need is on the screen but not in the API
MoneyThe role decides who sees what. The server enforces it
Presales can see cost, a deal amount changed, and nobody owns up
DealsYour data is yours: API, export and rollback from day one
Moving to you is scary, because there’s no getting out later
DealsThousands of records, no lag: search, views, bulk actions
Finding a client by phone number means searching four lists
Deals
Start with one deal
Add a contact, a deal and a quote: free, no card required. Turn on contracts, invoices and projects with a plan when you need them. A partner in your market handles complex implementations.