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What you get with Krokul

Sales, documents, payments, projects and hours work in one system. No moving data between separate tools.

  • Unlimited users
  • Your plan buys depth of the chain
  • The API covers everything in the UI

One chain from deal to margin

Each feature group below sits on its own segment of the chain. The Deals, Money and Margin plans unlock these segments one by one.

  1. Sell

    Sales and pipelines, client companies and contacts.

    Go to group
  2. Get paid

    Documents, payments, receivables, subscriptions and MRR, client and dealer portals, automations, integrations.

    Go to group
  3. Manage margin

    Projects, hours, completion certificates, cost, stock, multiple companies, partner network.

    Go to group

By group

CRM and sales

  • Multiple pipelines for different processes; stage gates keep a deal from moving on without required fields
  • Quote, contract and invoice are created from the deal card without retyping amounts
  • A loss reason for every deal, stalled deals by days without activity, weighted forecast
  • Client companies with billing details, terms and a credit limit; the client history stays in the system when a sales rep leaves
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Documents and payments

  • Six document types: quote, contract, invoice, delivery note, completion certificate, return; versions and printing from your own templates
  • Milestone and partial payments, matching from bank statements, refunds
  • Recurring invoices on a schedule: support, rent, subscription fees
  • Subscriptions and MRR; the exchange rate is locked on the deal; debtors by overdue age
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Projects and hours

  • A project is created from a won deal together with the scope of work and contacts
  • Paid hours, a timer from anywhere, an hourly rate; overage on paid hours is visible with its cost before the invoice
  • Project and client margin: sales revenue minus hours at the rate and the cost of goods
  • Tickets with SLA, recurring tasks, a calendar with Google sync
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Products and stock

  • A catalog with variants, bundles and categories
  • Stock levels by warehouse, reservations for orders, receiving, transfers, a movement log
  • Price lists with quantity tiers, discount rules, prices based on client terms
  • A discount cap by role; cost is hidden from those who are not allowed to see it
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Automations and business processes

  • Triggers on events: a new deal or inquiry, stage, an inactive deal, payment, overdue dates, a client’s segment
  • Actions: task, owner, stage move, tags, a templated email or SMS to the client, webhook, notification
  • Up to ten actions with conditions per rule; recurring tasks with due-date control
  • Set up by an implementation partner after a consultation; every system action on a record is signed “Automation”
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API, integrations and AI

  • The API covers everything in the UI: public API v1 with English documentation, API keys with role permissions, webhooks
  • An MCP server for external AI agents: the agent reads and changes CRM data within the key’s access rights
  • A built-in AI assistant: initial setup from one question about your business type, and changes in plain words with confirmation before saving
  • Gmail, Google Calendar and Sheets, Telegram, payment services and marketplaces, inquiries from your website
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Client and partner portals

  • Clients and dealers order on their own at their prices and see documents and payments
  • An agent sees the clients they referred and their commission
  • An implementation partner registers deals with client protection
  • A public questionnaire by link to qualify a deal
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Security and control

  • Roles define who sees what; the server checks permissions on every request, not just the UI
  • An action log and change history in every card
  • Data stored in the European Union; connection tokens are stored encrypted
  • Multiple companies under one account; protection against concurrent edits
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Why Krokul

One system

Deal, contract, invoice, payment, project and hours are linked records, not five tools with manual copying.

Unlimited users

You pay for the depth of the chain and the number of transactions: new deals, documents and payments. Invite engineers, your accountant, warehouse staff and dealers with no extra licenses.

B2B mechanics out of the box

Prices based on client terms, quantity tiers, a locked exchange rate, credit limit, reservations, stage gates, loss reasons.

Open API

The API covers everything in the UI. Webhooks, API keys with role permissions and AI agent connections are part of the product, not a higher plan.

Implemented by partners

Krokul works through integrator partners: complex processes, triggers and data migration are handled by a specialist from your market.

Fast start

One question about your business type, and your pipeline, inquiry sources, reference lists and document texts are already set up.

See how Krokul fits your sales process

Pick your business type, bring your data over from a spreadsheet or another CRM, and take your first deal to a quote. Free, no card required.

See the demo