Comparison · as of October 2026
Krokul is a B2B CRM where one deal carries on into a quote, contract, invoice, payment, project, hours, completion certificate and client margin.
As of October 2026. Competitor facts checked on 8 October 2026 against the vendor’s public sources; prices are the vendor’s list prices, excluding taxes.
| Criterion | HubSpot | Krokul |
|---|---|---|
| Deal → quote → contract → invoice → payment | YesQuotes, contracts, invoices and payments in Revenue Hub Professional and above, a product next to Sales Hub | YesIn one deal card, payments from bank statements |
| Project, hours, certificate from hours | PartlyProjects object; native time tracking not found in public documentation (marketplace apps) | YesProject from the deal, timer, certificate from hours |
| Project and client margin | Not foundnot found in public documentation | YesRevenue minus the cost of hours and cost of goods |
| Subscriptions and MRR | PartlySubscriptions in Revenue Hub Professional; revenue reporting, MRR not named separately | YesMRR movements, scheduled invoices, month close |
| Client price lists and terms | PartlyPrice books and tiered prices on Enterprise; stock and reservations not found | YesPrice list by tier, quantity breaks, credit limit |
| Client portal | PartlyBilling portal for payments; a portal for ordering at the client’s prices not found | YesOrders at the client’s prices, documents, payments |
| Partners: deal registration and rewards | Not foundnot found in public documentation | YesPartner portal, registration for a set period, scheme-based rewards |
| API and MCP | YesPublic API; remote MCP server (generally available), read and write within user permissions | YesPublic API v1, webhooks, MCP server |
| Pricing model | Per seat per month, billed annually: Sales Hub Professional $90 and Enterprise $150 plus one-time onboarding; Revenue Hub Professional from $85 per seat | Unlimited users; $0 / $149 / $399 per month for depth of the chain |
| Where data is stored | Not checkednot checked | YesEuropean Union |
B2B companies with a long sales cycle, where a deal continues into a contract, invoices, payments, a project, hours and margin: integrators and implementation firms, SaaS and subscription services, agencies and project firms, software vendors with partners, B2B distribution.
B2C retail, point of sale and shops, warehouse logistics (WMS), manufacturing ERP, and teams whose main need is marketing automation or a mobile app for staff. Krokul’s honest limits: no 2FA or SSO, no e-signature, no Gantt charts, no direct bank connection and no report builder; Google Calendar sync is one-way.
For B2B companies that sell projects and services by the hour, yes: a deal in Krokul continues into a project with hours, a completion certificate and client margin.
In HubSpot they are part of Revenue Hub, priced separately from Sales Hub. In Krokul quotes are on the free Deals plan, and contracts, invoices, payments, subscriptions and MRR are on the Money plan, all from the same deal card.
HubSpot is priced per seat: Sales Hub Professional is $90 per seat per month billed annually, plus onboarding. Krokul has unlimited users on every plan: Deals $0, Money $149 and Margin $399 per month; the plan buys depth of the chain, not seats.
Yes. HubSpot has a remote MCP server. Krokul has an MCP server and a public API v1 with English documentation; agents work only within the access rights of the user or API key.
In the European Union. Permissions are defined by roles and checked by the server on every request.
As of October 2026. Information about HubSpot comes from the vendor’s public sources, checked on 8 October 2026: hubspot.com/pricing/sales, hubspot.com/pricing/commerce, developers.hubspot.com (remote MCP server changelog), community.hubspot.com (time tracking in Projects). “Not found in public documentation” means exactly that, not “can’t do it”. Spotted an outdated fact? Tell the assistant in the chat on this page — your message reaches our team, and we’ll correct the page with a new check date. HubSpot is a trademark of its owner; Krokul is not affiliated with HubSpot.
Add one real deal and take it to a quote for free. Then contract, invoice and payment on the Money plan.