Yes. Krokul CRM integrates with Meta Lead Ads. Every instant form answer from a Facebook or Instagram ad becomes a contact and a deal in Krokul as soon as Meta reports it. When the deal moves forward, is won or is lost, Krokul sends that outcome back to Meta as an event, so Meta can optimise ad delivery for real sales. You connect it with the Krokul app in Zapier, Make, n8n or Albato, or with the Krokul API and webhooks.
Automation platformsZapierMaken8nAlbato
A person submits the instant form under your Facebook or Instagram ad. Meta sends the leadgen webhook with the leadgen_id, and Krokul fetches the field_data of that answer through the Graph API. It then finds or creates the contact by phone or email, links the client company and opens a deal in the pipeline chosen for that form.
Meta stores each answer in field_data as a name and a list of values. Krokul maps the standard questions to contact fields and puts custom questions, such as budget or region, into custom deal fields or the first message on the deal. The manager calls with the context already in the card.
The webhook carries form_id, ad_id and page_id. Krokul stores them on the deal as campaign tags and sets the source chosen for that form, so the sources report compares Meta forms with search, events and referrals by won revenue.
When the deal reaches a qualified stage, is won or is lost, Krokul sends an event with the original form answer ID to Meta through the Conversions API. Meta can then optimise the campaign for answers that turn into sales.
| Meta Lead Ads | Direction | Krokul | When |
|---|---|---|---|
| leadgen webhook (leadgen_id, form_id, ad_id, page_id) | Meta → Krokul | Incoming request, signed and checked | Each form answer on a connected Page |
| field_data: full name, phone, email | Meta → Krokul | Contact, matched by phone or email | Fetched through the Graph API right after the webhook |
| field_data: company name | Meta → Krokul | Client company on the contact | Same answer |
| field_data: custom questions | Meta → Krokul | Custom deal fields and first message | Same answer, by the form mapping |
| Form and ad IDs | Meta → Krokul | Source and campaign tags of the deal | Same answer |
| Conversions API event with the form answer ID | Krokul → Meta | Deal stage change, won or lost | Stage events chosen in the connector |
Yes. Krokul integrates with Meta Lead Ads through the Krokul app in Zapier, Make, n8n and Albato, and through its API and webhooks.
Yes. Instagram instant forms belong to Meta Lead Ads and reach Krokul through the same Page connection.
Meta sends the webhook with identifiers only. The answers come from a separate Graph API call, and Meta allows that call only with the leads_retrieval permission on the Page.
An event per deal stage you choose, linked to the original form answer. Meta uses these events to see which answers became qualified or won deals.
Ad creatives, budgets, audiences and the instant forms themselves stay in Meta Ads Manager. Krokul takes the answers and runs the sale that follows them.
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