Yes. Krokul CRM integrates with LinkedIn Lead Gen Forms. Every form response becomes a contact, a client company and a deal in Krokul, with the campaign and form as its source, and job title, company size and other answers arrive with the deal. The route runs through the Krokul app in Zapier or Make, or through the Krokul API and webhooks.
Automation platformsZapierMake
A buyer submits the form attached to your sponsored content or message ad. LinkedIn notifies Krokul through its leadNotifications subscription, and Krokul reads the response from leadFormResponses. It then finds or creates the contact by email, links the client company by name and opens a deal with the source set for that form.
LinkedIn forms usually ask for job title, seniority or company size. Krokul maps these answers to contact fields and custom deal fields, so the manager knows who is on the other side and how large the company is before the first call.
LinkedIn separates form responses by where they came from, which can be ads, event pages, company pages or product pages. Krokul routes each type to the pipeline you choose, so registrations for an event do not mix with replies to paid campaigns.
With the Krokul app in Zapier, the Krokul events Deal Won and Deal Lost drive LinkedIn Ads audience actions. Remove Email from Audience takes out people who already bought, and Add Contact to Audience builds a list for a follow-up campaign.
| Direction | Krokul | When | |
|---|---|---|---|
| leadNotifications event | LinkedIn → Krokul | Incoming request for the connected ad account | Each new form response |
| leadFormResponses: name, work email, phone | LinkedIn → Krokul | Contact, matched by email or phone | Read right after the notification |
| leadFormResponses: company name | LinkedIn → Krokul | Client company on the contact | Same response |
| leadFormResponses: job title, company size, custom questions | LinkedIn → Krokul | Contact fields, custom deal fields and first message | Same response, by the form mapping |
| Form, campaign and response type | LinkedIn → Krokul | Pipeline, source and campaign tags of the deal | Same response |
| Matched audience | Krokul → LinkedIn | Won or lost deal and its contact | Krokul app in Zapier, audience actions |
Yes. Krokul integrates with LinkedIn Lead Gen Forms through the Krokul app in Zapier and Make, and through its API and webhooks.
LinkedIn syncs form responses of four types, which come from ads, event pages, company pages and product pages. LinkedIn notes that new forms on Pages and Showcase Pages can no longer be created, while existing ones keep working.
Not for Zapier or Make. There your team signs in to LinkedIn with an account that can see the ad account or the page. A custom flow that reads leadFormResponses directly needs the separate Lead Sync API access.
Through the Krokul app in Zapier, won and lost deals update LinkedIn Ads audiences, so buyers leave a campaign and follow-up audiences grow from real outcomes.
Campaigns, targeting and the forms themselves stay in LinkedIn Campaign Manager. Krokul takes the responses and runs the conversation and the sale that follow.
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LinkedIn is a trademark of LinkedIn Corporation. Krokul is not affiliated with LinkedIn.