Yes. Krokul CRM integrates with Google Ads in both directions. Entries from Google Ads form assets arrive in Krokul as contacts and deals, each with its GCLID stored. When a deal is won, Krokul uploads it to Google Ads as an offline conversion with its value and currency, so bidding learns from closed sales. The setup uses the Krokul app in Zapier, Make, n8n or Albato, or the Krokul API and webhooks.
Automation platformsZapierMaken8nAlbato
A person fills in the form under your search or video ad. Google Ads posts the entry to the Krokul URL with the key you set in its settings, and Krokul checks google_key before it reads user_column_data. The name, email, phone and company columns become a contact and a client company, and a deal opens in the pipeline chosen for that form.
Every form entry carries gcl_id, and the Krokul form widget on your site captures the gclid parameter from the landing URL. Krokul stores the GCLID on the deal together with campaign_id and form_id, so any later outcome can be matched to the original Google Ads click.
When a manager marks the deal as won, Krokul uploads a click conversion to Google Ads with the GCLID, the conversion action you picked, the time of the win and the deal value in its currency. Smart Bidding then optimises for clicks that end in revenue.
You can also send lost deals to a second conversion action of the Import from Click type and keep it out of bidding goals. The Google Ads report then shows, per campaign, how many form entries turned into lost deals next to the won ones.
| Google Ads | Direction | Krokul | When |
|---|---|---|---|
| Form entry: user_column_data (name, email, phone, company) | Google Ads → Krokul | Contact, client company and deal | Each form entry, checked by google_key |
| Form entry: gcl_id | Google Ads → Krokul | GCLID on the deal | Same entry |
| Form entry: campaign_id, form_id | Google Ads → Krokul | Source and campaign tags of the deal | Same entry |
| gclid in the landing URL | Site → Krokul | GCLID on the deal | Submission of the Krokul form widget |
| Click conversion (GCLID, action, time, value, currency) | Krokul → Google Ads | Won deal | The deal is marked won |
| Click conversion to a separate action | Krokul → Google Ads | Lost deal | The deal is marked lost, if enabled |
Yes. Krokul integrates with Google Ads through the Krokul app in Zapier, Make, n8n and Albato, and through its API and webhooks. Form entries come in as deals, and won deals go back as offline conversions.
Auto-tagging, so clicks carry a GCLID, and a conversion action of the Import from Click type. Krokul keeps the GCLID on each deal and fills in the rest.
The amount of the won deal and its currency, with the time the deal was marked won.
From the landing page. The Krokul form widget reads the gclid parameter of the URL and saves it on the new deal, so site form deals report back the same way.
Campaigns, budgets, keywords and bidding stay in Google Ads. For each click, Krokul reports whether the inquiry became a deal and what it was worth.
Tell us which service you use and what should move between it and Krokul. We reply with the way to do it and when it will be ready.
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Google Ads is a trademark of Google LLC. Krokul is not affiliated with Google.