Yes. Krokul CRM integrates with Google Analytics 4 and sends deal events through the GA4 Measurement Protocol. The Krokul form widget saves the GA4 client_id and session on each new deal, and when it is qualified, won or lost, Krokul posts the matching event to your GA4 property with its value. Site visits and closed sales then sit in the same reports. The events travel through the Krokul app in Zapier, Make, n8n or Albato, or through the Krokul API and webhooks.
Automation platformsZapierMaken8nAlbato
GA4 keeps the visitor client_id in the _ga cookie on your site. The Krokul form widget reads it, together with the current session, and stores both on the new deal. Every later event about this deal reaches GA4 under the same client_id, so it joins the visit that started it.
GA4 lists recommended events for this kind of funnel, such as generate_lead when a request arrives and qualify_lead when it is qualified. Krokul maps its stages to these event names, and a GA4 funnel exploration shows the path from first visit to signed contract.
When a manager marks the deal as won, Krokul posts close_convert_lead (or purchase, if you prefer) to the Measurement Protocol with its value and currency. Mark that event name as a key event in GA4, and closed deals count next to online conversions in the same property.
A lost deal goes to GA4 as close_unconvert_lead. Campaign reports in GA4 then show, for each channel that brings requests, how many of them do not turn into sales.
| Google Analytics 4 | Direction | Krokul | When |
|---|---|---|---|
| client_id and session from the _ga cookie | Site → Krokul | Deal fields for the GA4 visitor | Submission of the Krokul form widget |
| Event generate_lead | Krokul → GA4 | New deal from a site form | The deal is created |
| Event qualify_lead or a custom stage event | Krokul → GA4 | Stage change | The deal moves to a mapped stage |
| Event close_convert_lead or purchase, with value and currency | Krokul → GA4 | Won deal | The deal is marked won |
| Event close_unconvert_lead | Krokul → GA4 | Lost deal | The deal is marked lost |
Yes. Krokul integrates with Google Analytics 4 through the Krokul app in Zapier, Make, n8n and Albato, and through its API and webhooks. Deal events reach GA4 through the Measurement Protocol.
A web stream event sent through the Measurement Protocol needs the client_id to tie it to a visitor. Without it GA4 cannot attribute the deal to the campaign that brought the visit.
The event lands on the same client_id, so the visitor is the same. Google notes that server events join gtag data best within 48 hours of the visit, so for long sales cycles GA4 records the win as a new event of that visitor.
No. GA4 stays the place for traffic reports. Krokul sends deal events in one direction, from Krokul to GA4.
Reports, audiences and attribution models stay in Google Analytics 4. Krokul adds qualification, won deals and lost deals, the events that happen after the form.
Tell us which service you use and what should move between it and Krokul. We reply with the way to do it and when it will be ready.
Request received. We reply to your email.
Google Analytics is a trademark of Google LLC. Krokul is not affiliated with Google.