Krokul CRM has its own connectors for Looker Studio and Power BI and sends deal events to Google Analytics 4 through the Measurement Protocol. The BI connectors read Krokul reports and registers with a Krokul API key, so charts show the same numbers as the Krokul dashboard. GA4 receives qualified, won and lost deals with their value, tied to the visit that brought the request. Tableau gets Krokul reports as published data sources.
In Looker Studio or Power BI you pick Krokul as the data source and choose stage conversion, time on stage, DSO, segments or any measure of the Krokul report engine. The Krokul server calculates them, so finance and sales open the same figures.
Registers of deals, payments and documents load as tables keyed by the deal ID, with custom fields as their own dimensions. A chart then compares signed amounts with money received by manager and month, and a Krokul event such as payment.received can push a live row to a Power BI tile.
The Krokul form widget saves the GA4 client_id with each new deal. When the deal is qualified, won or lost, Krokul posts the matching event with value and currency, and GA4 campaign reports show which channels bring requests that turn into sales.
Modelling, dashboards, audiences and attribution stay in the BI and analytics tools. The connectors read Krokul and never write back, and a report shows only the records its Krokul key may see, so the key role decides what viewers get.
No. The Looker Studio and Power BI connectors read Krokul directly. Google Sheets and CSV exports stay useful for a fixed snapshot.
The report shows what the Krokul key in the data source can read. Use a key whose role and scope match the audience, for example a viewer key for a client.
No. Krokul sends deal events to GA4 in one direction, and traffic reports stay in GA4.
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