Krokul CRM integrates with Mailchimp, Brevo, lemlist, ActiveCampaign, SendPulse, eSputnik, SendGrid, Mailgun and Postmark. Krokul keeps contacts on the lists and audiences you choose, turns won deals and client segments into tags, enrolls deal contacts in outreach campaigns by stage and sends template e-mails on events such as a paid invoice. Replies, unsubscribes and bounces return to the contact. Other email tools connect through the Krokul app in Zapier, Make, n8n, Albato and the API.
When a deal enters a stage linked to a lemlist campaign, Krokul fires card.statusChanged and adds its contact to that campaign. When the deal is won, card.won pauses the person in every outreach campaign and adds a Customer tag in Mailchimp, which starts the onboarding journey.
A reply to a lemlist e-mail becomes a comment on the contact and a task for the deal owner. A recipient marked interested opens a deal in the pipeline you chose, keyed by the lemlist activity, so a repeated webhook returns the same deal.
Krokul fires invoice.paid once payments cover the invoice, and Brevo sends the receipt template filled from the deal. Unsubscribes and hard bounces from Mailchimp, Brevo or lemlist put a mark on the contact, and a bounce adds a task to fix the address before anyone writes again.
Campaigns, journeys, templates and sending domains stay in the email service. Krokul decides who enters a list or a campaign and when, and records what the service reports. Consent and unsubscribe rules follow the email service and its sending limits.
No. Krokul manages the audience members and their tags. Campaigns and journeys are built and sent in Mailchimp.
No. Krokul adds or updates the member by e-mail and keeps the outside ID as an external key, so an existing subscriber is updated in place.
No. A won deal pauses its contact in every lemlist campaign.
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