Yes. Krokul CRM integrates with SendGrid. A won deal, a new document or a paid invoice in Krokul sends a SendGrid dynamic template e-mail to the contact, and the SendGrid Event Webhook reports delivery, opens, clicks, bounces and unsubscribes back to the same deal and contact. Krokul contacts also stay on the Marketing Contacts lists you choose. The link runs through the Krokul app in Zapier, Make, n8n and Albato or through the Krokul API and webhooks.
Automation platformsZapierMaken8nAlbato
When a contact is created or changed in Krokul, the connector upserts it through the SendGrid Marketing Contacts API with the e-mail, the name and the list IDs you mapped. The Krokul contact UUID travels as external_id. SendGrid answers with a job ID and finishes the import in the background.
You link a Krokul event, such as a won deal or a paid invoice, to a SendGrid dynamic template. Krokul calls Mail Send with the template ID, fills dynamic_template_data with the deal title, amount, document number and manager name, and puts the deal UUID into custom_args. A comment on the deal records which template left and to whom.
SendGrid posts events in batches to the Event Webhook, and each event carries the custom_args from the original message. Krokul reads the deal UUID from them and adds delivered, open and click events to the deal timeline. The manager sees that the client opened the offer before calling.
Events of type bounce, dropped, spamreport, unsubscribe and group_unsubscribe put a mark on the Krokul contact with the reason SendGrid gave. A bounce also creates a task to check the address. Krokul then skips that contact in later template sends from the same event rule.
| SendGrid | Direction | Krokul | When |
|---|---|---|---|
| Marketing contact (external_id, list_ids) | Krokul → SendGrid | Contact | A contact is created or changed |
| Mail Send with template_id and dynamic_template_data | Krokul → SendGrid | Won deal, document or paid invoice | The Krokul event fires |
| Event Webhook delivered, open, click | SendGrid → Krokul | Activity on the deal | SendGrid processes the message |
| Event Webhook bounce, dropped | SendGrid → Krokul | Mark and task on the contact | The message cannot be delivered |
| Event Webhook spamreport, unsubscribe, group_unsubscribe | SendGrid → Krokul | Mark on the contact | The recipient opts out |
| custom_args (deal UUID) | Krokul → SendGrid → Krokul | Deal reference | Every template send |
Yes. Krokul integrates with SendGrid through the Krokul app in Zapier, Make, n8n and Albato and through its API and webhooks, for contacts, template e-mail and delivery events.
Krokul adds the deal UUID to custom_args on every message. SendGrid returns custom_args with each Event Webhook event, so opens and clicks land on the deal that sent the e-mail.
Yes. A bounce or dropped event marks the contact in Krokul, and the event rules skip a marked contact. SendGrid also keeps its own suppression list for that address.
SendGrid dynamic templates, with IDs that start with d-. The template design lives in SendGrid, and Krokul sends only the template ID and the values for its fields.
Templates, sender domains, IP reputation and suppression groups are managed in SendGrid. Contact upserts in SendGrid run as background jobs, so a new contact appears on the list a short time after Krokul sends it.
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SendGrid is a trademark of Twilio Inc. Krokul is not affiliated with SendGrid.