Yes. Krokul CRM integrates with ActiveCampaign. Krokul contacts are synced to ActiveCampaign by e-mail and subscribed to the list you choose, client companies become ActiveCampaign accounts, and a won deal adds a tag and starts an automation. Unsubscribes, bounces and replies come back to the Krokul contact through ActiveCampaign webhooks, and an automation can hand a warmed-up person to sales as a new deal.
Automation platformsZapierMaken8nAlbato
When a manager saves a contact in Krokul, the connector calls the ActiveCampaign contact sync with the e-mail, name and phone. A person who already exists in ActiveCampaign is updated in place, so the same e-mail never splits into two records. Krokul then subscribes that contact to the list chosen for its pipeline or source.
A client company created in Krokul is created or updated as an ActiveCampaign Account with the same name, and its contacts are linked to it. Marketers segment by account. Sales keeps working with the company card in Krokul.
On a won deal, Krokul adds the tag you picked, for example Customer, to the deal contact and places that person into the onboarding automation. A lost deal can add a different tag, so the person moves to a slower nurture sequence and stops getting sales e-mails.
The connector registers an ActiveCampaign webhook for unsubscribe, bounce and reply. An unsubscribe marks the Krokul contact, a bounce opens a task to check the address, and a reply to a campaign appears in the contact feed as a comment. Managers see all three before they write to the person.
An ActiveCampaign automation can end with a webhook step that posts to Krokul. When a contact reaches that step, Krokul finds the person by e-mail and opens a deal in the pipeline you set, with ActiveCampaign as the source. The manager picks it up as a qualified request.
| ActiveCampaign | Direction | Krokul | When |
|---|---|---|---|
| Contact (sync by e-mail) | Krokul → ActiveCampaign | Contact | A contact is created or its e-mail, name or phone change |
| List subscription | Krokul → ActiveCampaign | Pipeline or source of the contact | Right after the contact sync |
| Account | Krokul → ActiveCampaign | Client company | A client company is created or renamed |
| Contact tag and automation entry | Krokul → ActiveCampaign | Won or lost deal | A deal is won or lost |
Webhook unsubscribe | ActiveCampaign → Krokul | Mark on the contact | A person unsubscribes from a list |
Webhook bounce | ActiveCampaign → Krokul | Task to check the address | A campaign e-mail bounces |
Webhook reply | ActiveCampaign → Krokul | Comment in the contact feed | A person replies to a campaign |
| Automation webhook step | ActiveCampaign → Krokul | New deal with source ActiveCampaign | A contact reaches the step |
Yes. Krokul integrates with ActiveCampaign through the Krokul app in Zapier, Make, n8n and Albato, and through the Krokul API and webhooks.
No. Deals, stages and documents live in Krokul. ActiveCampaign receives contacts, accounts, lists and tags, and sends back what happens in campaigns and automations.
The contact sync matches by e-mail and updates the existing record. Fields that Krokul does not send keep their values in ActiveCampaign.
Yes. A webhook step in the automation posts to Krokul, and Krokul opens a deal for that contact in the pipeline you chose, with ActiveCampaign as the source.
Campaigns, automations and their content are built and sent in ActiveCampaign. Krokul decides who is on a list and with which tags, keeps the deals, and records what ActiveCampaign reports about each person.
Tell us which service you use and what should move between it and Krokul. We reply with the way to do it and when it will be ready.
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ActiveCampaign is a trademark of ActiveCampaign, LLC. Krokul is not affiliated with ActiveCampaign.