Yes. Krokul CRM integrates with SendPulse. Contacts with an email address land in a SendPulse mailing list with variables for personalization, and unsubscribes, spam complaints and bounces come back to the contact card. A won or lost deal sends an event to Automation 360 and starts the right flow of emails, SMS or Viber messages.
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When a contact with an email address appears in Krokul, Krokul adds it to a SendPulse mailing list with the /addressbooks/{id}/emails method. Name, company and phone go as variables, so the email greets the person by name. The list is picked by the pipeline the contact came from.
SendPulse sends an unsubscribe event with the address and the from_all flag when a person opts out of all mailings. Krokul finds the contact by email, marks the opt-out and writes a line to the feed. The manager sees it on the card.
The open and redirect events say that the client opened the email and followed a link, and the link_url field names which one. Krokul writes them to the feed of the contact and the open deal. The manager notices a click on the pricing page or the proposal the same day.
The Krokul card.won event sends a POST to the address of an Automation 360 event with the client email and phone. SendPulse starts the flow for new clients, and automation_id names the exact one. A lost deal can start a separate win-back flow the same way.
The hard_bounces event means the address does not accept mail. Krokul gives the contact manager a task to check it, and the corrected address returns to the same SendPulse list.
| SendPulse | Direction | Krokul | When |
|---|---|---|---|
| Mailing list, /addressbooks/{id}/emails with variables | Krokul → SendPulse | Contact with an email address | A contact is created or changed |
| unsubscribe event (email, book_id, from_all) | SendPulse → Krokul | Mailing opt-out mark, line in the feed | The person unsubscribed |
| spam event | SendPulse → Krokul | Mailing opt-out mark | The email was marked as spam |
| open and redirect events (link_url) | SendPulse → Krokul | Line in the contact feed and the deal feed | The email was opened, a link was clicked |
| hard_bounces event | SendPulse → Krokul | Task to check the address | The address does not accept email |
| Automation 360 event (email, phone, automation_id) | Krokul → SendPulse | Deal won or lost | The deal result changes |
| Unsubscribe, /addressbooks/{id}/emails/unsubscribe | Krokul → SendPulse | Contact asks not to be emailed | The manager marked the opt-out on the card |
contact/api-find, updates it with contact/api-update and logs a line with activity/api-create.contact.created and card.won, check x-crm-signature and call /addressbooks/{id}/emails or the Automation 360 event address.Yes. Krokul contacts reach SendPulse mailing lists, unsubscribes and email opens come back to the contact card, and deal events start Automation 360 flows.
From the unsubscribe webhook. It carries the email, the mailing list ID and the from_all flag, so Krokul can tell an opt-out from one list from an opt-out from all mailings.
Yes. A deal event in Krokul sends a POST to the Automation 360 event address with the client email or phone, and SendPulse starts the flow linked to that event.
SendPulse sends campaign events in batches, once a minute or per hundred events. Krokul keeps the time of each event.
Email templates, campaigns, Automation 360 flows and campaign statistics live in SendPulse. SendPulse sends campaign events in batches once a minute or every hundred events, so they appear in Krokul with that delay.
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SendPulse is a trademark of its owner. Krokul is not affiliated with SendPulse.