Yes. Krokul CRM integrates with Amazon Seller Central. Each Amazon order lands as a deal in a pipeline for marketplace sales, with lines matched to the Krokul catalog by seller SKU. Krokul sends available quantities to your listings and confirms the shipment with its tracking number when the deal ships. You build the link with the Krokul app in Zapier or Make, or with the Krokul API and webhooks next to the Selling Partner API.
Automation platformsZapierMake
Amazon sends an ORDER_CHANGE notification when an order is created or its status changes. The Krokul connector reads it with its items, opens a deal in the marketplace pipeline with the Amazon order ID as the external key, and links each item to the Krokul product with the same seller SKU. Amazon volume sits next to your direct B2B deals in the same reports.
Krokul keeps the stock for orders you ship yourself. When the balance changes, the connector updates the quantity of the matching seller SKU in your listings, so Amazon stops selling what the warehouse no longer holds.
When the deal for an Amazon order ships with a carrier and tracking number, Krokul sends the shipment confirmation to Amazon. The Order changes to shipped in Seller Central, and the team does not retype tracking codes.
A canceled Order arrives through the same ORDER_CHANGE notification. Krokul closes the deal as lost with the reason canceled by the marketplace and releases the reserved stock.
| Amazon | Direction | Krokul | When |
|---|---|---|---|
| Order and order items (ORDER_CHANGE, then Orders API) | Amazon → Krokul | Deal in the marketplace pipeline with lines by seller SKU | An order is created |
| Order status (shipped, canceled) | Amazon → Krokul | Deal stage and reserve | The status changes |
| Shipment confirmation with tracking | Krokul → Amazon | Shipment of the deal | The deal ships |
| Listing quantity by seller SKU | Krokul → Amazon | Stock balance of the product | Stock changes in Krokul |
| Order total and currency | Amazon → Krokul | Deal amount and currency | With the order |
A seller account in Seller Central and your authorization of the Krokul app. Amazon reviews developer profiles, and access to buyer details depends on the roles Amazon grants.
Amazon treats buyer names and addresses as restricted data. Without the matching role, the deal carries the order ID, items and total, and the buyer stays anonymous.
No. FBA inventory belongs to Amazon warehouses. Krokul sends quantities only for seller SKUs you fulfill yourself.
No. Amazon delivers them to Amazon SQS or EventBridge. The Krokul connector reads them from there.
Selling Partner API access needs an approved developer profile, and buyer names and addresses count as restricted data that Amazon releases only to approved roles. Listings content, advertising and Fulfillment by Amazon stock stay in Seller Central.
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Amazon and Seller Central are trademarks of Amazon.com, Inc. or its affiliates. Krokul is not affiliated with Amazon.