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Zoom Webinars + Krokul CRM

Yes. Krokul CRM integrates with Zoom Webinars. Every person who registers for your webinar appears in Krokul as a contact with a company and a deal, and after the session Krokul marks who attended, for how long, what they asked and how they voted. Managers can also register a client for a webinar straight from the deal. Teams connect it through the Krokul app in Zapier, Make or Albato, or through the Krokul API and webhooks.

  • Via API and webhooksYou connect it with the Krokul app in an automation platform, the public API and signed webhooks. The page lists the steps for this service.

Automation platformsZapierMakeAlbato

What your team gets

Registration opens a contact and a deal

Zoom sends webinar.registration_created with the registrant email, name, organization, job title, phone and the answers to custom questions. Krokul finds the contact by email, links the client company from org and opens a deal in the webinar pipeline. Purchasing time frame and role in the purchase process go to custom deal fields. The owner sees the buying timeline early.

A manager invites a client from the deal

A customer asks about the new release. The manager picks the upcoming webinar on the deal, and Krokul adds the contact as a registrant through the Zoom API. Zoom returns a personal join_url, which Krokul keeps on the deal for the reminder email.

After the session, attendance reaches each deal

On webinar.ended Krokul reads the past webinar participants with join time, leave time and duration. Each attendee gets an activity "Attended webinar" with the minutes watched, and the deal moves to the stage for warm contacts. Absentees from the same webinar get a task to send the recording.

Questions and poll answers become follow-ups

Krokul reads the Q&A and poll results of the past webinar. A question typed during the session lands as a comment on the deal of the person who asked it, together with a task for the owner. A poll answer such as "Ready to talk to sales" moves that deal forward.

What moves between Zoom Webinars and Krokul

Zoom WebinarsDirectionKrokulWhen
Registrant (webinar.registration_created)Zoom → KrokulContact and deal in the webinar pipelineA person registers
Registrant org, job_title, custom_questionsZoom → KrokulClient company and custom deal fieldsSame registration
Registrant with join_urlKrokul → ZoomContact on a deal, link on the dealA manager invites a client
Past webinar participantsZoom → KrokulActivity with minutes attended, deal stageAfter webinar.ended
AbsenteesZoom → KrokulTask to send the recordingAfter webinar.ended
Q&A and poll resultsZoom → KrokulComment on the deal and a taskAfter webinar.ended

How to connect today

Krokul app in Zapier, Make or Albato

  1. Connect the Krokul app with a Krokul API key and the Zoom account that hosts the webinars.
  2. Start from New Webinar Registrant in Zapier, Watch Webinars in Make or Webinar registrant created in Albato, and add the Krokul actions Find Contact and Create Deal.
  3. For invitations, start from a Krokul deal trigger such as Deal Stage Changed and call Create Webinar Registrant in Zapier or Add a Webinar Registrant in Make.

Custom flow through the Krokul API and webhooks

  1. Create a Krokul API key with scopes for contacts, client companies, deals, activities and tasks.
  2. Subscribe your Zoom app to webinar.registration_created and webinar.ended, answer endpoint.url_validation and check the Zoom signature on each event.
  3. For each registrant call contact/api-find, contact/api-create, clientCompany/api-create and card/api-create, and keep the registrant ID with externalRef/api-upsert.
  4. After webinar.ended read the participants, absentees, Q&A and polls of the past webinar, find each deal with externalRef/api-resolve and write activity/api-create and task/api-create.

Triggers

  • New Webinar Registrant
  • New Participant Joined Webinar or Meeting
  • Participant Left Webinar or Meeting
  • New Meeting

Actions

  • Create Webinar Registrant
  • Find Webinar Registrants
  • Find Meeting or Webinar Participants

Questions and answers

Does Krokul integrate with Zoom Webinars?

Yes. Krokul integrates with Zoom Webinars through the Krokul app in Zapier, Make and Albato, and through its API and webhooks. Registrants, attendance, questions and polls reach the deal.

How is this different from the Zoom meetings integration?

The Zoom meetings page covers a call created from a task. Zoom Webinars covers one-to-many sessions, with registrants arriving as new contacts and attendance used for follow-up.

Does a person who registers for three webinars get three deals?

No. Krokul keeps one contact and adds each registration as an activity. A new deal opens only when the contact has no open deal in the webinar pipeline.

Do recordings move into Krokul?

No. Recordings stay in Zoom. Krokul records attendance, and the absentee task carries the link you choose to send.

Limits

Panelists, the webinar room, recordings and the registration page stay in Zoom. Zoom hides guest email addresses in some API responses under its email display rules, so a participant who joined without signing in is matched by the registrant record.

Missing something?

Tell us which service you use and what should move between it and Krokul. We reply with the way to do it and when it will be ready.

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Zoom is a trademark of Zoom Communications, Inc. Krokul is not affiliated with Zoom.

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