# Sell through partners and see every deal and every subscription

You see whose client it is before approval, how much each partner is owed and which renewals are waiting for an invoice this month.

Rewards are calculated by scheme from payments, and MRR is built from the movements of subscription contracts.

**In short.** Krokul is a B2B CRM for software vendors with a partner network: a partner registers a client and a deal in their portal, the vendor sees conflicts before approval, the client is protected for the partner for a set period, rewards are calculated by scheme from payments, and subscriptions are contracts with a period that produce MRR movements and scheduled invoices.

**Who it’s for:** software vendors; vertical software developers with a reseller network; licence distributors.

## Sound familiar?

- «A partner brought a client, and a month later a sales rep “found them on his own”»
- «Every week a partner asks what’s happening with their deal and how much they’re owed»
- «Partner rewards are calculated in a spreadsheet at the end of the quarter»
- «March MRR is different every time because someone added an invoice after the fact»
- «Renewal invoices are issued by hand, and someone always gets missed»

## Partners register deals — you approve

Partner registrations with the expected amount; conflicts are visible before approval.

## Partners see only their own

You decide which pipeline stages the portal shows and under what name.

## Rewards follow a scheme

Base, timing and percentage tiers; the number is the same for you and the partner.

## MRR is built from movements

New, expansion, contraction and churn for the month — each movement down to the contract, and a closed month stays as it is.

## Subscription invoices go out on their own

The invoice for a subscription contract is issued every month on schedule.

## Who hasn’t paid for the renewal

Receivables by days overdue and payment promises.

## Licence price by number of seats

Price breaks from 10, 25 and 50 seats; partners and clients get their own price lists.

## Integrations

Website form, Google Forms, Gmail, Google Calendar, Telegram, monopay, NovaPay, API and webhooks, MCP for AI agents

- Partners see only their own clients
- Unlimited users on every plan
- Data stored in the EU

## Questions and answers

### How much does it cost?

Users and partners do not affect the price on any plan. Subscriptions, MRR and scheduled invoices start with the Money plan, $149 per month. Agent and partner portals and reward schemes are on the Margin plan, $399 per month.

### Do I need an implementation partner to get started?

You can start on your own: the vendor demo company and your own company are both launched from one question about your business type. A certified Krokul partner can take on setting up the partner programme, data migration or accounting integration.

### How does a partner register a deal?

In their portal: they enter the client, a contact and the expected amount. The registration lands in your approval queue, and if the client is already in your database or protected for another partner, the conflict is visible right away.

### For how long is a client protected for the partner?

For the period you set in the programme settings. While it lasts, a sale to that client carries the partner’s reward.

### How is the partner reward calculated?

By scheme: base (payment or deal amount), recognition moment, a rate or volume tiers. Krokul calculates the amount; your accounting team pays it out.

### How is MRR built?

From contracts with a period and a monthly amount: new, expansion, contraction and churn with a reason. A closed month stays as it was closed.

### Are subscription invoices issued automatically?

Yes. For a subscription contract, the invoice for the period is issued on schedule; payments are confirmed from a bank statement or through a payment service.

## See a vendor’s month in the demo

A vendor demo company: new-subscription and renewal pipelines, contracts with a period, MRR and scheduled invoices. Then set up your own from one question about your business type — free, no card required.

[See the demo](https://app.krokul.com/?from=saas)

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App: https://app.krokul.com/ · API: https://app.krokul.com/api/v1/docs