# Sell at the client’s price, from available stock and within the limit

You see who owes how much and since when, and a shipment over the credit limit waits for the manager’s approval.

The quote, invoice and delivery note are created from the deal at the client’s prices, and dealers repeat their orders on their own in the portal.

**In short.** Krokul is a B2B CRM for B2B product sales: client debts are shown by overdue age with a payment promise, a delivery note over the credit limit waits for the manager’s approval, each client has their own price list and terms, goods are reserved for the deal until a date, the quote, invoice and delivery note are created from the deal without retyping line items, and dealers order on their own in the portal.

**Who it’s for:** wholesale trade; distributors; manufacturers selling to dealers.

## Sound familiar?

Almost four in five companies in Western Europe have overdue payments from B2B customers (Atradius Payment Practices Barometer, 2026).

- «Only one person knows who owes how much and since when — and they are on vacation»
- «A sales rep shipped to a client who already owes over the limit»
- «Every client has their own price, and it lives in a sales rep’s spreadsheet»
- «A sales rep promised goods another rep had already sold»
- «A dealer sent a list, and we type in the items by hand»

## Who owes and since when

Receivables by age — up to 7, 8–30 and over 30 days — and a payment promise with a date.

## The credit limit stops shipment

A delivery note over the credit limit waits for the manager’s approval; the quote and invoice are created as usual.

## Price depends on who’s buying

Retail, dealer and VIP price lists; each client gets their own.

## Reservations for the deal

Reserved goods stay with the deal until a date; available stock is visible right away.

## Quote, invoice and delivery note from the deal

Line items and the client’s prices carry over from the deal into every document.

## Dealers order on their own

A portal from the phone: their prices, repeat orders, documents and payments.

## Integrations

Prom.ua, Rozetka, Horoshop, Shopify, WooCommerce, OpenCart, LiqPay, monopay, NovaPay, Nova Poshta, Accounting system

- Thousands of items, variants and bundles
- Price lists, discounts and time-limited promotions
- Unlimited users on every plan

## Questions and answers

### How much does it cost?

Users are not billed on any plan. The dealer portal, invoices and debtors start with the Money plan, $149 per month. Stock and reservations are on the Margin plan, $399 per month.

### Do I need an implementation partner to get started?

You can start on your own: the catalog is imported from CSV or XLSX, and your own company is launched from one question about your business type. A certified Krokul partner can take on the link to your accounting system or complex pricing rules.

### How many items can the catalog handle?

The catalog is built for thousands of items with variants and bundles. Items can be imported from CSV or XLSX.

### How do I set different prices for different clients?

Each client company is assigned a price list: retail, dealer or VIP. Prices in quotes and invoices come from that client’s price list, and discounts and promotions have an expiry date.

### What happens to a reservation when a deal stalls?

A reservation is set until a date. While it’s active, the goods won’t be sold to another client, and available stock is visible right away.

### A dealer sent a list — do we have to type it in by hand?

In the Product picker window, a sales rep pastes lines in the form “SKU quantity”, Krokul recognizes the products and adds the matches to the deal in one action — with this client’s price, order multiple and available stock in view. The same window has a group tree, search, a scanner, variants and alternatives.

### How do orders from an online store or marketplace come in?

Orders from Prom.ua, Rozetka, Horoshop, Shopify, WooCommerce and OpenCart arrive as deals with their line items. Payments come in through LiqPay, monopay and NovaPay.

## See a month at a distributor in the demo

A distributor demo company with price lists, reservations, documents and debtors. Then set up your own from one question about your business type — free, no card required.

[See the demo](https://app.krokul.com/?from=goods)

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App: https://app.krokul.com/ · API: https://app.krokul.com/api/v1/docs