# What you get with Krokul

Sales, documents, payments, projects and hours work in one system. No moving data between separate tools.

- Unlimited users
- Your plan buys depth of the chain
- The API covers everything in the UI

## One chain from deal to margin

Each feature group below sits on its own segment of the chain. The Deals, Money and Margin plans unlock these segments one by one.

### Sell

Contact → Deal → Quote

Sales and pipelines, client companies and contacts.

### Get paid

Contract → Invoice → Payment → MRR

Documents, payments, receivables, subscriptions and MRR, client and dealer portals, automations, integrations.

### Manage margin

Project → Hours → Act → Margin

Projects, hours, completion certificates, cost, stock, multiple companies, partner network.

## By group

### CRM and sales

- Multiple pipelines for different processes; stage gates keep a deal from moving on without required fields
- Quote, contract and invoice are created from the deal card without retyping amounts
- A loss reason for every deal, stalled deals by days without activity, weighted forecast
- Client companies with billing details, terms and a credit limit; the client history stays in the system when a sales rep leaves

[Learn more](https://krokul.com/en/solutions/pipelines/index.md)

### Documents and payments

- Six document types: quote, contract, invoice, delivery note, completion certificate, return; versions and printing from your own templates
- Milestone and partial payments, matching from bank statements, refunds
- Recurring invoices on a schedule: support, rent, subscription fees
- Subscriptions and MRR; the exchange rate is locked on the deal; debtors by overdue age

[Learn more](https://krokul.com/en/solutions/payments/index.md)

### Projects and hours

- A project is created from a won deal together with the scope of work and contacts
- Paid hours, a timer from anywhere, an hourly rate; overage on paid hours is visible with its cost before the invoice
- Project and client margin: sales revenue minus hours at the rate and the cost of goods
- Tickets with SLA, recurring tasks, a calendar with Google sync

[Learn more](https://krokul.com/en/solutions/projects/index.md)

### Products and stock

- A catalog with variants, bundles and categories
- Stock levels by warehouse, reservations for orders, receiving, transfers, a movement log
- Price lists with quantity tiers, discount rules, prices based on client terms
- A discount cap by role; cost is hidden from those who are not allowed to see it

[Learn more](https://krokul.com/en/solutions/price-lists/index.md)

### Automations and business processes

- Triggers on events: a new deal or inquiry, stage, an inactive deal, payment, overdue dates, a client’s segment
- Actions: task, owner, stage move, tags, a templated email or SMS to the client, webhook, notification
- Up to ten actions with conditions per rule; recurring tasks with due-date control
- Set up by an implementation partner after a consultation; every system action on a record is signed “Automation”

[Learn more](https://krokul.com/en/solutions/automations/index.md)

### API, integrations and AI

- The API covers everything in the UI: public API v1 with English documentation, API keys with role permissions, webhooks
- An MCP server for external AI agents: the agent reads and changes CRM data within the key’s access rights
- A built-in AI assistant: initial setup from one question about your business type, and changes in plain words with confirmation before saving
- Gmail, Google Calendar and Sheets, Telegram, payment services and marketplaces, inquiries from your website

[Learn more](https://krokul.com/en/solutions/api/index.md)

### Client and partner portals

- Clients and dealers order on their own at their prices and see documents and payments
- An agent sees the clients they referred and their commission
- An implementation partner registers deals with client protection
- A public questionnaire by link to qualify a deal

[Learn more](https://krokul.com/en/solutions/portal/index.md)

### Security and control

- Roles define who sees what; the server checks permissions on every request, not just the UI
- An action log and change history in every card
- Data stored in the European Union; connection tokens are stored encrypted
- Multiple companies under one account; protection against concurrent edits

[Learn more](https://krokul.com/en/solutions/security/index.md)

## Why Krokul

### One system

Deal, contract, invoice, payment, project and hours are linked records, not five tools with manual copying.

### Unlimited users

You pay for the depth of the chain and the number of transactions: new deals, documents and payments. Invite engineers, your accountant, warehouse staff and dealers with no extra licenses.

### B2B mechanics out of the box

Prices based on client terms, quantity tiers, a locked exchange rate, credit limit, reservations, stage gates, loss reasons.

### Open API

The API covers everything in the UI. Webhooks, API keys with role permissions and AI agent connections are part of the product, not a higher plan.

### Implemented by partners

Krokul works through integrator partners: complex processes, triggers and data migration are handled by a specialist from your market.

### Fast start

One question about your business type, and your pipeline, inquiry sources, reference lists and document texts are already set up.

## See how Krokul fits your sales process

Pick your business type, bring your data over from a spreadsheet or another CRM, and take your first deal to a quote. Free, no card required.

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App: https://app.krokul.com/ · API: https://app.krokul.com/api/v1/docs
