# Zoho CRM alternative for project and subscription businesses

Krokul continues the deal into a project with hours, a completion certificate, subscriptions with MRR movements and client margin, in one product with unlimited users.

- Project hours and client margin in the deal
- Subscriptions with MRR movements
- Unlimited users on every plan

## Krokul and Zoho CRM, process by process

As of October 2026. Competitor facts checked on 8 October 2026 against the vendor’s public sources; prices are the vendor’s list prices, excluding taxes.

| Criterion | Zoho CRM | Krokul |
|---|---|---|
| Deal → quote → contract → invoice → payment | Partly — Quotes, sales orders and invoices from Professional; contracts not found | Yes — In one deal card, payments from bank statements |
| Project, hours, certificate from hours | Partly — Zoho Projects, a separate product | Yes — Project from the deal, timer, certificate from hours |
| Project and client margin | Not found — not found in public documentation | Yes — Revenue minus the cost of hours and cost of goods |
| Subscriptions and MRR | Not found — not found in public documentation | Yes — MRR movements, scheduled invoices, month close |
| Client price lists and terms | Partly — Inventory and vendors from Professional | Yes — Price list by tier, quantity breaks, credit limit |
| Client portal | Partly — Client and partner portals on Enterprise; portal licences beyond the free allowance are paid | Yes — Orders at the client’s prices, documents, payments |
| Partners: deal registration and rewards | Partly — Partner portal on Enterprise; commissions not found | Yes — Partner portal, registration for a set period, scheme-based rewards |
| API and MCP | Yes — Public API; official ready-made MCP servers | Yes — Public API v1, webhooks, MCP server |
| Pricing model | Per user per month, billed annually: Standard €14, Professional €23, Enterprise €40, Ultimate €52 (monthly billing €20, €35, €50, €65); free edition for up to 3 users; quotes and invoices from Professional, portals from Enterprise; prices exclude VAT | Unlimited users; $0 / $149 / $399 per month for depth of the chain |
| Where data is stored | Yes — Separate EU data centre (zoho.eu) | Yes — European Union |

## Who Krokul fits

### Who Krokul is for

B2B companies with a long sales cycle, where a deal continues into a contract, invoices, payments, a project, hours and margin: integrators and implementation firms, SaaS and subscription services, agencies and project firms, software vendors with partners, B2B distribution.

### Who Krokul is not for

B2C retail, point of sale and shops, warehouse logistics (WMS), manufacturing ERP, and teams whose main need is marketing automation or a mobile app for staff. Krokul’s honest limits: no 2FA or SSO, no e-signature, no Gantt charts, no direct bank connection and no report builder; Google Calendar sync is one-way.

## Questions and answers

### Is Krokul a Zoho CRM alternative?

For B2B companies that sell projects, subscriptions or through partners, yes: project hours, the completion certificate, MRR and client margin are part of the same deal.

### Where are projects and hours in each product?

In Zoho, projects are a separate product, Zoho Projects. In Krokul a won deal becomes a project, hours are logged with a timer against the package, and the completion certificate and client margin are built from them on the Margin plan.

### How do the pricing models differ?

Zoho CRM is priced per user: Standard €14, Professional €23, Enterprise €40 and Ultimate €52 per user per month billed annually (€20, €35, €50 and €65 billed monthly), excluding VAT, with a free edition for up to 3 users; quotes and invoices start at Professional and portals at Enterprise. Krokul has unlimited users on every plan: Deals $0, Money $149 and Margin $399 per month.

### Do both work with AI agents?

Yes. Zoho offers official MCP servers. Krokul has an MCP server, a public API v1 and a built-in AI assistant; all of them act within the user’s access rights.

### Where is the data stored?

Krokul stores data in the European Union. Zoho runs a separate EU data centre.

## About this data

As of October 2026. Information about Zoho CRM comes from the vendor’s public sources, checked on 8 October 2026: zoho.com/crm/zohocrm-pricing.html (checked 9 October 2026), zoho.com/crm/developer/docs (multi-DC, MCP overview), help.zoho.com (portal licences, currency management). “Not found in public documentation” means exactly that, not “can’t do it”. Spotted an outdated fact? Tell the assistant in the chat on this page — your message reaches our team, and we’ll correct the page with a new check date. Zoho CRM is a trademark of its owner; Krokul is not affiliated with Zoho CRM.

## Test it on a real deal

Add one real deal and take it to a quote for free. Then contract, invoice and payment on the Money plan.

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App: https://app.krokul.com/ · API: https://app.krokul.com/api/v1/docs