# Where a typical CRM ends

We compare processes, not slogans: what is in the system, what you have to run elsewhere, and what you pay for separately.

- Unlimited users
- Plans buy depth, not seats
- Data stored in the European Union

## Krokul vs. a typical CRM

| Process | Typical CRM | CRM + separate tools | All-in-one / PSA | Krokul |
|---|---|---|---|---|
| Deal and pipeline | ✓ | ✓ | ✓ | ✓ |
| Contract from deal data | partly | separate tool | partly | ✓ |
| Invoice and staged payments | partly | separate tool | ✓ | ✓ |
| Payments from bank statements, debts by due date | — | accounting | partly | ✓ |
| Project from a won deal | — | task tracker | ✓ | ✓ |
| Hours vs. paid hours | — | time tracker | ✓ | ✓ |
| Project and client margin | Excel | Excel | on expensive plans | ✓ |
| Subscriptions and MRR | — | separate tool | partly | ✓ |
| Client-specific pricing, reservations, stock levels | — | accounting system | — | ✓ |
| Cost of scaling | a fee for every seat | per seat in every tool | a fee for every seat | $0 for new users |
| Access to features | API and reports on expensive plans | depends on the tool | API, margin and automations on expensive plans | unlimited users; the plan buys depth of the chain, not seats |

## Krokul and specific products

Comparisons with the CRMs people most often weigh it against. Facts come from the vendors’ public sources, as of October 2026.

[Krokul vs Pipedrive](https://krokul.com/en/compare/pipedrive/index.md) · [Krokul vs HubSpot](https://krokul.com/en/compare/hubspot/index.md) · [Krokul vs Zoho CRM](https://krokul.com/en/compare/zoho-crm/index.md) · [Krokul vs monday CRM](https://krokul.com/en/compare/monday-crm/index.md) · [Krokul vs Productive.io](https://krokul.com/en/compare/productive/index.md) · [Krokul vs Salesforce](https://krokul.com/en/compare/salesforce/index.md) · [Krokul vs Odoo](https://krokul.com/en/compare/odoo/index.md)

## How Krokul is different

### How is Krokul different from a typical CRM?

A typical CRM ends at the deal. Krokul continues the chain: contract and invoice from the deal card, payments from bank statements, a project from the won deal, hours vs. paid hours, a completion certificate from hours, margin. So sales, delivery and finance numbers match without manual reconciliation.

### Is Krokul a CRM or an ERP?

A CRM with a finance and project layer. From ERP it has documents, payments, receivables, stock levels and reservations; it has no bookkeeping, payroll, manufacturing or WMS. Krokul runs alongside your accounting system and exchanges data with it via the API.

### Can Krokul integrate with an ERP or accounting system?

Yes, via the API and webhooks: invoices, payments and client companies flow both ways. Krokul doesn’t replace bookkeeping — it feeds it with sales data.

### Who is Krokul not for?

B2C retail, cash registers and shops, warehouse logistics (WMS), production planning. It is not an ERP and not a retail point of sale.

### Are there an API and integrations?

The API covers everything in the interface: public API v1 with English documentation, API keys with role permissions, webhooks. The built-in AI assistant works with your data from day one; external AI agents connect through the MCP server and read data only within their access rights. Ready-made integrations: email, calendar, messengers, payment services, marketplaces.

### Is there a mobile app?

Krokul is a desktop product: tables, documents and boards need a large screen. Client and partner portals and forms open in a phone browser.

### How long does it take to get started?

On your own — from a few minutes to a day: business type, data migration, inviting the team. With a partner implementation it depends on your processes; typically one to three weeks.

## Test it on a real deal

Add one real deal and take it to a quote for free. Then contract, invoice and payment on the Money plan.

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App: https://app.krokul.com/ · API: https://app.krokul.com/api/v1/docs