# HubSpot alternative for integrators and B2B service companies

Krokul is a B2B CRM where one deal carries on into a quote, contract, invoice, payment, project, hours, completion certificate and client margin.

- Project hours and client margin in the deal
- Unlimited users on every plan
- Data stored in the European Union

## Krokul and HubSpot, process by process

As of October 2026. Competitor facts checked on 8 October 2026 against the vendor’s public sources; prices are the vendor’s list prices, excluding taxes.

| Criterion | HubSpot | Krokul |
|---|---|---|
| Deal → quote → contract → invoice → payment | Yes — Quotes, contracts, invoices and payments in Revenue Hub Professional and above, a product next to Sales Hub | Yes — In one deal card, payments from bank statements |
| Project, hours, certificate from hours | Partly — Projects object; native time tracking not found in public documentation (marketplace apps) | Yes — Project from the deal, timer, certificate from hours |
| Project and client margin | Not found — not found in public documentation | Yes — Revenue minus the cost of hours and cost of goods |
| Subscriptions and MRR | Partly — Subscriptions in Revenue Hub Professional; revenue reporting, MRR not named separately | Yes — MRR movements, scheduled invoices, month close |
| Client price lists and terms | Partly — Price books and tiered prices on Enterprise; stock and reservations not found | Yes — Price list by tier, quantity breaks, credit limit |
| Client portal | Partly — Billing portal for payments; a portal for ordering at the client’s prices not found | Yes — Orders at the client’s prices, documents, payments |
| Partners: deal registration and rewards | Not found — not found in public documentation | Yes — Partner portal, registration for a set period, scheme-based rewards |
| API and MCP | Yes — Public API; remote MCP server (generally available), read and write within user permissions | Yes — Public API v1, webhooks, MCP server |
| Pricing model | Per seat per month, billed annually: Sales Hub Professional $90 and Enterprise $150 plus one-time onboarding; Revenue Hub Professional from $85 per seat | Unlimited users; $0 / $149 / $399 per month for depth of the chain |
| Where data is stored | Not checked — not checked | Yes — European Union |

## Who Krokul fits

### Who Krokul is for

B2B companies with a long sales cycle, where a deal continues into a contract, invoices, payments, a project, hours and margin: integrators and implementation firms, SaaS and subscription services, agencies and project firms, software vendors with partners, B2B distribution.

### Who Krokul is not for

B2C retail, point of sale and shops, warehouse logistics (WMS), manufacturing ERP, and teams whose main need is marketing automation or a mobile app for staff. Krokul’s honest limits: no 2FA or SSO, no e-signature, no Gantt charts, no direct bank connection and no report builder; Google Calendar sync is one-way.

## Questions and answers

### Is Krokul a HubSpot alternative?

For B2B companies that sell projects and services by the hour, yes: a deal in Krokul continues into a project with hours, a completion certificate and client margin.

### Where do quotes, invoices and subscriptions live in each product?

In HubSpot they are part of Revenue Hub, priced separately from Sales Hub. In Krokul quotes are on the free Deals plan, and contracts, invoices, payments, subscriptions and MRR are on the Money plan, all from the same deal card.

### How do the pricing models differ?

HubSpot is priced per seat: Sales Hub Professional is $90 per seat per month billed annually, plus onboarding. Krokul has unlimited users on every plan: Deals $0, Money $149 and Margin $399 per month; the plan buys depth of the chain, not seats.

### Do both work with AI agents?

Yes. HubSpot has a remote MCP server. Krokul has an MCP server and a public API v1 with English documentation; agents work only within the access rights of the user or API key.

### Where is Krokul’s data stored?

In the European Union. Permissions are defined by roles and checked by the server on every request.

## About this data

As of October 2026. Information about HubSpot comes from the vendor’s public sources, checked on 8 October 2026: hubspot.com/pricing/sales, hubspot.com/pricing/commerce, developers.hubspot.com (remote MCP server changelog), community.hubspot.com (time tracking in Projects). “Not found in public documentation” means exactly that, not “can’t do it”. Spotted an outdated fact? Tell the assistant in the chat on this page — your message reaches our team, and we’ll correct the page with a new check date. HubSpot is a trademark of its owner; Krokul is not affiliated with HubSpot.

## Test it on a real deal

Add one real deal and take it to a quote for free. Then contract, invoice and payment on the Money plan.

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App: https://app.krokul.com/ · API: https://app.krokul.com/api/v1/docs